You've built a brand you love that reflects your unique vision, voice, and values...
But without a registered trademark, your brand might not be legally yours.
Every day you sell your offers, share about your podcast, or talk about your business, you're risking someone else thinking, "What a great name, I should use that for myself!"
(Imitation is the most sincere form of flattery, so they say.)
There's only one way to truly own your brand: a registered trademark.
Trademarks protect you from being copied.
They tell the world that your brand identity is not for the taking.
You can trademark your business name, course name, podcast name, a slogan, or any other specific word or design that tells the consumer who the good or service is from.
When you register your trademark, you’re putting everyone else on notice. Checkmate.
You don't want to risk copycats stealing your brand...
But registering a trademark has always sounded like a long and complicated process you don't have time for.
Or maybe you’ve considered hiring a lawyer, but the $3,000+ price tag doesn’t fit into your budget right now.
But every day you wait, your brand (and your business) is at risk of:
- Someone else registering first. Trademarks are a first-in-line game, and if some registers your business name, logo, or tagline before you do, they will own the legal rights to it—even if you’ve been using it longer.
- A copycat you can't stop. Without a trademark registration, it can be hard to prove ownership and even harder to get a copycat to back down, leading to confused customers and lost revenue (not to mention the stress!)
- A full rebrand and $4k+ on a designer. If someone else trademarks a name or logo similar to yours, you might be forced to rebrand entirely, which means starting over with your audience and losing the brand recognition you’ve worked so hard to build.
- Losing legitimacy and recognition. A registered trademark is more than just legal protection—it’s a symbol of authority and credibility that tells the world your business is legitimate and established.
IT DOESN'T HAVE TO BE THIS WAY.
Imagine how good it would feel to have the peace of mind that comes with knowing your brand is secure.
❌ No more worrying about someone copying the perfect program name you spent hours dreaming up.
❌ No more double checking Spotify to make sure yours is the only podcast with your catchy name.
✅ You’ll have the exclusive right to use your brand, and the legal power to stop anyone who tries to steal it.
REGISTERING A TRADEMARK WITH THE USPTO:
→ builds trust and establishes your authority
→ helps you avoid a rebrand by determining if you’re infringing on someone else’s trademark
→ keeps competitors and copycats from using your mark or something similar
→ lets the world know you’re serious about your brand and gives you exclusive right to use it!
The good news? You don’t need to hire an expensive lawyer to make this happen.
You just need the right guidance from someone who knows the process.
Introducing...
The Trademark Roadmap
The step-by-step online course for business owners who want to protect their brand without spending thousands hiring an attorney.
Here’s what we cover inside the Trademark Roadmap:
INTRO TO TRADEMARKS & THE REGISTRATION PROCESS
What a trademark is, why it matters, and the complete process of registering a trademark with the USPTO.
PREPARING TO REGISTER YOUR TRADEMARK
What makes a strong trademark and tricks to avoid filing for trademarks that won’t get approved. Decide which trademarks to register and how to prioritize when you have a few.
THE TRADEMARK SEARCH
How to tell if someone else has registered a mark similar to yours, including the trademark attorney's clearance search process, and how similar is too similar to register.
FILING THE TRADEMARK APPLICATION
Step-by-step instructions on how to fill out and submit your trademark application correctly the first time, including a BTS walkthrough of the USPTO's filing system and attorney tricks to avoid rejection.
OVERCOMING OFFICE ACTIONS
How to handle common USPTO objections and refusals, called Office Actions, so you can push your application through to registration.
MAINTENANCE & RENEWAL
Requirements to keep your trademark registration alive, including maintenance filings, and tools to protect your brand as you use it.
Plus the additional resources you need to take action:
- A detailed workbook walking you through the whole process
- Trademark Cease & Desist Letter Template to enforce your brand ownership when you notice a copycat
- Intellectual Property License Template to maintain ownership while letting someone else use your brand
- Lifetime access: Revisit the course whenever you need it, and register more trademarks as your business grows
Join Me Live!
This is the perfect time to join the Trademark Roadmap because we're doing it live!
The USPTO made some changes to their filing system in January 2025, so I'm taking the opportunity to go through all the content of the Trademark Roadmap fresh and live with you!
We'll walk through the whole trademark process together during four 90-minute live sessions at 11 AM EST on April 2, 4, 9, and 11.
Students will have an opportunity to submit their trademark for me to use as an example - that means you get my eyes (and lawyer brain) on your trademark search or application!
Join by April 1 to attend each lesson live!
MEET YOUR NEW LEGAL BFF
Hey, I’m Amy Nesheim!
I’m a licensed attorney who helps protect online entrepreneurs, freelancers, coaches, course creators, and consultants just like you...
By taking the guesswork out of the legal side of your creative business so you can get back to what you do best.
I believe that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources.
And they should be able to get those resources without going into debt over massive legal fees.
After working in a law firm for a few years helping small businesses get started, I realized that the traditional law firm style wasn’t great at helping modern entrepreneurs.
I wanted to help the brave and adventurous people pursuing their dreams in the online space - people like you.
As an online business, your brand is your storefront, your identity, your ability to be recognized and talked about... and not something you want to risk losing.
But done-for-you trademark registration isn't cheap, so I wanted to offer a solution that didn't involve waiting a few years until you have the money and crossing your fingers in the meantime.
Are you ready to feel confident that your brand is totally secure?
Sign up for the Trademark Roadmap and let’s make it happen.
The Trademark Roadmap
The step-by-step online course for business owners who want to protect their brand without spending thousands hiring an attorney.
Registering a trademark is the only way to truly own your brand so no one else can copy you.
This course walks you through the entire trademark registration process, with easy-to-follow steps and legal secrets from an experienced trademark attorney, giving you the confidence to handle the process on your own.
WHAT YOU'LL LEARN:
- What a trademark is and when it's time to register
- Step-by-step process of how to register your trademark with the USPTO
- How to avoid common mistakes that could get your application denied
- How to protect your brand from copycats and competitors for good
This is for you if...
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You’re building a brand that you plan to grow long-term.
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You want to be the only one who can use your business name, logo, or signature program name but don't want to pay thousands to a lawyer.
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You’re ready to protect your brand from copycats and competitors who might try to profit off your hard work.
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You want to save money by learning how to register trademarks on your own - and be able to protect multiple trademarks as your business grows.
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You’re willing to spend at least $350 on government filing fees to register your trademark.
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You’ve been putting off trademark registration because the process feels overwhelming, and you want clear, step-by-step guidance.
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You value taking control of your business’s legal protection and want the peace of mind that comes from knowing your brand is secure.
This is not a good fit if...
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You don’t want to spend time learning the trademark registration process and prefer to hand off the work entirely.
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You’re looking for a done-for-you service where a lawyer handles everything for you.
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You’re not ready to invest time or money into securing long-term protection for your brand.
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You don’t have a specific word or design that you use in branding and want to protect.
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You aren’t planning to grow your business or build a recognizable brand presence that needs legal protection.
- You're NOT a United States citizen or legal resident. Foreign citizens are required to hire a U.S. attorney to file a U.S. trademark
No risk money-back guarantee.
To prove to you how serious I am about protecting your business, check this out.
Hop into the course today, come to our first live session, get to know my teaching style and ask questions...
...and if you’re not 100% satisfied with everything, I’ll issue you a full refund.
All you have to do is notify me within 24 hours of our first live session (by 1pm EDT on April 3) and I’ll refund all of your money, no questions asked.
How’s that for risk-free?
Frequently Asked Questions
What's the live round? Will there be recordings?
I’m not a lawyer, can I really do this myself?
How long will this take?
What other expenses can I expect?
How many trademarks can I register?
How long do I have access?
Is this only for U.S. businesses?
The Trademark Roadmap
The step-by-step online course for business owners who want to protect their brand without spending thousands hiring an attorney.
Registering a trademark is the only way to truly own your brand so no one else can copy you.
This course walks you through the entire trademark registration process, with easy-to-follow steps and legal secrets from an experienced trademark attorney, giving you the confidence to handle the process on your own.
WHAT YOU'LL LEARN:
- What a trademark is and when it's time to register
- Step-by-step process of how to register your trademark with the USPTO
- How to avoid common mistakes that could get your application denied
- How to protect your brand from copycats and competitors for good
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