Protect your brand, increase your impact, & stop copycats 

If you like it then you should’ve put an ® on it


The Trademark Roadmap gives you the step-by-step guidance you need to protect the name of your course, signature method, podcast, and more with a federally registered trademark—all without hiring an attorney.

protect Your Brand

without the high priced legal fees.

But without a registered trademark, your brand might not be legally yours. 

Every day you sell your offers, share about your podcast, or talk about your business, you're risking someone else thinking, "What a great name, I should use that for myself!"


You've built a brand you love that reflects your unique vision, voice, and values...

(Imitation is the most sincere form of flattery, so they say.)

Trademarks protect you from being copied. 

There's only one way to truly own your brand: a registered trademark.

They tell the world that your brand identity is not for the taking.

You can trademark your business name, course name, podcast name, a slogan, or any other specific word or design that tells the consumer who the good or service is from.

When you register your trademark, you’re putting everyone else on notice. Checkmate.

You don’t want to risk copycats stealing your brand ...

But registering a trademark has always sounded like a long and complicated process you don’t have time for. Or maybe you’ve considered hiring a lawyer, but the $3,000+ price tag doesn’t fit into your budget right now.

A registered trademark is more than just legal protection—it’s a symbol of authority and credibility that tells the world your business is legitimate and established.

Losing legitimacy and recognition

Without a trademark registration, it can be hard to prove ownership and even harder to get a copycat to back down, leading to confused customers and lost revenue (not to mention the stress!)

A copycat you can’t stop

If someone else trademarks a name or logo similar to yours, you might be forced to rebrand entirely, which means starting over with your audience and losing the brand recognition you’ve worked so hard to build.

A full rebrand and $4k+ on a designer

Trademarks are a first-in-line game, and if someone registers your business name, logo, or tagline before you do, they will own the legal rights to it—even if you’ve been using it longer.

Someone else registering first

But every day you wait, your brand (and your business) is at risk of:

Trademarks are a first-in-line game, and if someone registers your business name, logo, or tagline before you do, they will own the legal rights to it—even if you’ve been using it longer.

Someone else registering first

But every day you wait, your brand (and your business) is at risk of:

Without a trademark registration, it can be hard to prove ownership and even harder to get a copycat to back down, leading to confused customers and lost revenue (not to mention the stress!)

A copycat you can’t stop

If someone else trademarks a name or logo similar to yours, you might be forced to rebrand entirely, which means starting over with your audience and losing the brand recognition you’ve worked so hard to build.

A full rebrand and $4k+ on a designer

A registered trademark is more than just legal protection—it’s a symbol of authority and credibility that tells the world your business is legitimate and established.

Losing legitimacy and recognition

Imagine how good it would feel to have the peace of mind that comes with knowing your brand is secure.

Registering a trademark with the USPTO

No more worrying about someone copying the perfect program name you spent hours dreaming up.

No more double checking Spotify to make sure yours is the only podcast with your catchy name.

You’ll have the exclusive right to use your brand, and the legal power to stop anyone who tries to steal it.

→ lets the world know you’re serious about your brand and gives you exclusive right to use it!

→ builds trust and establishes your authority

→ helps you avoid a rebrand by determining if you’re infringing on someone else’s trademark

→ keeps competitors and copycats from using your mark or something similar

IT DOESN'T HAVE TO BE THIS WAY.

The good news? You don’t need to hire an expensive lawyer to make this happen.
You just need the right guidance from someone who knows the process.

The Trademark Roadmap

Introducing

The step-by-step online course for business owners who want to protect their brand without spending thousands hiring an attorney.

I NEED THIS

Here’s what we cover inside the Trademark Roadmap

Intro to Trademarks & the Registration Process

What a trademark is, why it matters, and the complete process of registering a trademark with the USPTO.

1

Preparing to Register Your Trademark

What makes a strong trademark and tricks to avoid filing for trademarks that won’t get approved. Decide which trademarks to register and how to prioritize when you have a few.

2

The Trademark Search

How to tell if someone else has registered a mark similar to yours, including the trademark attorney’s clearance search process, and how similar is too similar to register.

3

Filing the Trademark Application

Step-by-step instructions on how to fill out and submit your trademark application correctly the first time, including a BTS walkthrough of the USPTO’s filing system and attorney tricks to avoid rejection.

4

Overcoming Office Actions

How to handle common USPTO objections and refusals, called Office Actions, so you can push your application through to registration.

5

Maintenance & Renewal

Requirements to keep your trademark registration alive, including maintenance filings, and tools to protect your brand as you use it. prioritize when you have a few.

6

Hey, I’m Amy Nesheim!

And they should be able to get those resources without going into debt over massive legal fees.

After working in a law firm for a few years helping small businesses get started, I realized that the traditional law firm style wasn’t great at helping modern entrepreneurs.

I wanted to help the brave and adventurous people pursuing their dreams in the online space - people like you.

As an online business, your brand is your storefront, your identity, your ability to be recognized and talked about... and not something you want to risk losing.

But done-for-you trademark registration isn't cheap, so I wanted to offer a solution that didn't involve waiting a few years until you have the money and crossing your fingers in the meantime.

Sign up for the Trademark Roadmap and let’s make it happen.

I believe that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources.

MEET YOUR NEW LEGAL BFF

Are you ready to feel confident that your brand is totally secure?

I’m a licensed attorney who helps protect online entrepreneurs, freelancers, coaches, course creators, and consultants just like you...

By taking the guesswork out of the legal side of your creative business so you can get back to what you do best.

The step-by-step online course

The Trademark Roadmap

For business owners who want to protect their brand without spending thousands hiring an attorney. Registering a trademark is the only way to truly own your brand so no one else can copy you.

This course walks you through the entire trademark registration process, with easy-to-follow steps and legal secrets from an experienced trademark attorney, giving you the confidence to handle the process on your own.f your creative business so you can get back to what you do best.

What you’ll learn

✓ What a trademark is and when it’s time to register

✓ Step-by-step process of how to register your trademark with the USPTO

✓ How to avoid common mistakes that could get your application denied

✓ How to protect your brand from copycats and competitors for good

$397

Join today

join for just $397

Is the Trademark Roadmap right for you?

This Is For You If…
  • You’re building a brand that you plan to grow long-term.
  • You want to be the only one who can use your business name, logo, or signature program name but don’t want to pay thousands to a lawyer.
  • You’re ready to protect your brand from copycats and competitors who might try to profit off your hard work.
  • You want to save money by learning how to register trademarks on your own, and be able to protect multiple trademarks as your business grows.
  • You’re willing to spend at least $350 on government filing fees to register your trademark.
  • You’ve been putting off trademark registration because the process feels overwhelming, and you want clear, step-by-step guidance.
  • You value taking control of your business’s legal protection and want the peace of mind that comes from knowing your brand is secure.
This Is Not a Good Fit If…
  • You don’t want to spend time learning the trademark registration process and prefer to hand off the work entirely.
  • You’re looking for a done-for-you service where a lawyer handles everything for you.
  • You’re not ready to invest time or money into securing long-term protection for your brand.
  • You don’t have a specific word or design that you use in branding and want to protect.
  • You aren’t planning to grow your business or build a recognizable brand presence that needs legal protection.
  • You’re NOT a United States citizen or legal resident. Foreign citizens are required to hire a U.S. attorney to file a U.S. trademark.

No risk money-back guarantee.

14
day

How’s that for risk-free?

I'm ready to protect my brand

To prove to you how serious I am about protecting your business, check this out. Hop into the course today, come to our first live session, get to know my teaching style and ask questions…

…and if you’re not 100% satisfied with everything, I’ll issue you a full refund. All you have to do is notify me within 14 days of your purchase and I’ll refund all of your money, no questions asked.

  • Yes! This course is designed specifically for non-lawyers and walks you through each step in plain language.

    With that said, the USPTO has two requirements for non-lawyers registering trademarks:

    • You must be a US citizen or legal resident
    • You must be the owner of the trademark or of the business that owns the trademark (you can’t file an application for someone else)

    If you’re not a US citizen or legal resident, you can still register a trademark in the US, but you’ll need to hire a US licensed attorney to file the application for you.

  • The course includes about 5 hours of video content covering the whole trademark registration process, but you’ll likely spread the work out over time as you go through each step of registration.

    Performing a clearance search and filing your application, the bulk of the work of registration, will likely take about 4-6 hours. After that, the amount of work depends on your type of application and what roadblocks, if any, you hit along the way.

    I had one student file her trademark application within 24 hours of joining the course!

    The trademark application process on a whole takes an average of 13 months, but can take much longer depending on the type of application you file and whether there are any issues.

  • Your investment in the Trademark Roadmap does not include any filing fees associated with your application with the USPTO.

    You’ll have to pay an application filing fee to the USPTO to submit your application. This fee is $350 per class and most people in the online space file in 1-3 classes (that’s $350 to $1,050 in filing fees).

    Additional filing fees of about $150 per class apply if you file an Intent-to-Use application (your trademark isn’t in use yet) or request an extension.

    If you face an Office Action that you can’t handle on your own, you’ll need to pay a lawyer to help you resolve it. This cost varies depending on the complexity of the issue. The course goes over what types of Office Actions you can handle and when to hire help, as well as tips to avoid facing a complex Office Action in the first place.

  • As many as you want! That’s the beauty of a trademark course, once you have the knowledge, you can use it as many times as you want.

    When you hire someone to file a trademark for you, you have to pay a separate fee for each application (logo, business name, podcast name, course name, etc. are each separate applications).

    If you have big plans for your business and see yourself registering multiple trademarks, the Trademark Roadmap will pay for itself many times over.

  • As long as you need it! Your purchase comes with lifetime-of-the-program access to the course content.

    You can log in to your dashboard at any time to access the material. The other best part: you’ll get any updates or additions at no extra cost!

  • Yes! Any business that markets to U.S. consumers can benefit from a U.S. trademark BUT only United States citizens and legal residents are allowed to file their own trademarks with the USPTO.

    If you’re not a U.S. citizen or legal resident, the USPTO requires that you hire an attorney licensed in the U.S. to file on your behalf and this course would not be helpful to you.

Frequently Asked Questions

Join the Trademark Roadmap to take control of your legal protection.

Protecting your brand doesn't have to be expensive or complicated.

Own your brand.
Increase your Impact. 

100% money-back guarantee.

The step-by-step online course

The Trademark Roadmap

Registering a trademark is the only way to truly own your brand so no one else can copy you.

This course walks you through the entire trademark registration process, with easy-to-follow steps and legal secrets from an experienced trademark attorney, giving you the confidence to handle the process on your own.

What you’ll learn

One-time

$397

JOIN NOW
✓When it’s time to register
✓How to register with the USPTO
✓Avoid mistakes that get you denied
✓Protect your brand for good